Beware of AI ‘hallucination,’ and other helpful advice from experts on the Forbes 50 Over 50 list
August 8, 2023
Welcome to Forbes Edge, your insider’s guide to career and entrepreneurial success, exclusively on LinkedIn.
Last week, Forbes launched its third annual 50 Over 50—in partnership with Mika Brzezinski and her Know Your Value initiative. The list is made up of women who are making a huge impact at 50, 60, 70 and beyond. We’ll be highlighting some of those stories in this week’s edition of Forbes Edge, including advice on how to use AI safely from some early adopters of the technology. Then we’ll offer some tips on how to use the Threads app to build your personal brand, as well as some practical advice on utilizing stronger adjectives in your resume.
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Success story of the week: Beware of ‘hallucination,’ and other helpful advice from the AI maestros on the Forbes 50 Over 50 list
When ChatGPT launched in November 2022, it created a frenzy: College students saw it as a tool for final papers, marketers used it as a shortcut to write emails, and those tasked with wedding toast duties found themselves a very useful crutch. As the technology spread, so too did anxieties about its potential to alter the face of American work.
“I’ve been watching generative AI develop in the last several years,” says Yoky Matsuoka, the founder of a family concierge service called Yohana, and formerly a cofounder at Google X and CTO at Google Nest. “I knew this would blow up at some point, but that whole ‘up’ part is far bigger than I ever imagined.”
Matsuoka is one of the 20 AI maestros, entrepreneurs and science experts on the third annual Forbes 50 Over 50 list. She has been championing the technology since her college days, and received a MacArthur ‘Genius’ Award for her work in AI, neuroscience and robotics in 2009. At Yohana, she is using generative AI and human specialists to help parents conquer their to-do lists, from planning birthday parties to home renovation projects.
But the human aspect is vital, as Matsuoka says that with the way the technology currently works, AI has the ability to “hallucinate,” or give you incorrect information. Humans need to be there to double check and correct the work.
In Her Words: “AI sounds great, but we need to put humans in the loop. And we have to consider that we’re building it for humans.”
Cynthia Breazeal, 55, the dean of digital learning at Massachusetts Institute of Technology, says that guardrails are important to ensure responsible use of AI for businesses. It’s kind of like writing a moral code—literal moral code—that teaches your model what not to do.
“We need to find a balance between making sure we can support innovation and the promise that AI can bring, and make sure we’re putting policies in place that are protecting the public,” says Breazeal.
Because AI is the hot market at the moment, many aspiring and existing entrepreneurs are trying to find a way to manipulate the technology and build a business around it—even if they don’t know how any of the machinery works. It’s important to analyze what value AI can bring to your business, and understand that generative AI isn’t “essential” or even necessary for all types of businesses.
Read the full story here for more advice and words of wisdom on utilizing generative AI for your business.
When building your personal brand, a strong social media presence is vital to expanding your reach. In July, Meta launched its latest app, Threads, which amassed more than 100 million users within the first month alone, according to Instagram CEO Adam Mosseri. And while recent stats have shown a drop in usage rate among users, marketing experts say that it’s still important to establish your presence early on the new platform to build credibility and a strong follower base.
“The time is now to develop a strong brand presence and a devoted audience,” says Phill Collins, sales and marketing manager at Polymaster Group. “Another great thing is you already have a following. Brands can download the app to automatically follow all Instagram friends and engage new Instagram followers rather than creating a brand-new profile from scratch.”
Practical advice: Use powerful resume adjectives to stand out and land an interview at your dream job
Having a resume that stands out to recruiters and hiring managers is key to landing a job interview. An easy way to prevent your resume from blending in with the rest in the stack is to avoid overused and cliché adjectives like “hardworking,” “motivated” or “team-player.”
Research suggests that the best candidates tend to offer more specific details than lower-rated contemporaries. So, in addition to choosing stronger adjectives, look for ways to include examples of your work that clearly demonstrate why you match those attributes. You should also take a look at the company’s job ads, values statements, and executive interviews in the press. Any or all of those could offer powerful clues as to which specific adjectives are likely to be especially powerful.